What Is Happening?
Since June 2021, Health Canada has been considering a full ban on vape flavours—a move that could have devastating consequences for smokers looking to quit. Back then, over 25,000 Canadians voiced their opposition, emphasizing how flavours play a vital role in helping smokers transition away from traditional cigarettes.
For a time, it seemed like the issue was resolved, but in March 2024, it came back with a bang. Maria, a passionate advocate, presented a compelling case to Health Canada about the importance of flavours, underscoring how they help save lives. Her presentation struck a chord, and you can watch it here.
Then, in May 2024, a nationwide campaign mobilized Canadians to act. Over 37,000 vapers and supporters united to send a clear message to Ministers Saks and Holland: “Keep Your Hands Off Our Flavours.”
But despite this overwhelming show of support, everything changed on October 4, 2024, when the discussion took an unexpected turn. Now, the risk of a flavour ban is higher than ever, and we need to act swiftly to protect our right to vape responsibly.
Why Vape Flavours Matter
1. Helping Smokers Quit Cigarettes
Flavours play a crucial role in making vaping a more effective alternative to smoking. For many, the ability to find a flavour they enjoy—be it fruity, dessert-like, or refreshing—makes the transition away from cigarettes not only easier but sustainable.
Without these options, smokers might return to traditional tobacco products, undoing years of progress in public health.
2. Reducing Appeal of Tobacco Flavours
If vape flavours are banned, smokers may feel stuck with tobacco-flavored options. This could unintentionally drive them back to cigarettes, which deliver a familiar but harmful experience. Flavours like Lush Ice or Lemon Dream give users a cleaner, more enjoyable alternative.
3. Empowering Choice
We believe adults deserve the freedom to make informed choices about what works best for their needs. Banning flavours strips away that choice and unfairly punishes responsible vapers who rely on these products to stay smoke-free.
What Can You Do?
Write to Minister Saks
We cannot let this happen without making our voices heard. Visit rights4vapers.ca and write to Minister Saks to express why vape flavours matter to you. Every message counts!
Spread the Word
Tell your friends, family, and fellow vapers about the importance of flavours. Share this blog and encourage others to visit rights4vapers.ca. Together, we can amplify the message and show regulators how vital these products are.
The Time to Act Is Now
We’ve seen what happens when vapers stand united. Back in May, we made a difference by mobilizing over 37,000 Canadians. Let’s do it again—bigger, louder, and stronger.
Don’t let Health Canada take away the flavours that keep so many of us on the path to a healthier life. Together, we can preserve our right to vape responsibly.
