How to choose the best Vape Juice?

Shopping for E-Liquid? This is the most important part of your vaping experience, you have a nice device and some freshly wicked coils and now you are ready to conquer the juice part. We know that shopping for the best vape juice is fun, but may be an overwhelming experience as well. With so many flavours on the market it can quickly become confusing and frustrating. We’ve designed a guide below to help you through the process of choosing the right e-juice for you.


What does e-liquid consist of?

All e-liquids consist of the following: Vegetable Glycerine, Propylene Glycol, Flavour, Nicotine (Optional)

The most common formula and ratio of e-liquid is illustrated in the chart. The VG portion of the e-juice is usually infused with Nicotine and the PG portion is what carries that awesome flavour! However some manufacturers use VG based Nicotine which are marketed as 100% VG Juices, where base and flavouring is all Vegetable Glycerin based. 

E-Juices containing Salt Nicotine are also becoming popular, due to the industry demand for pod devices like the JUUL.

How to choose the best vape juice?

Now that you know what e-liquid consists of it’s time to make some decisions, we will split this part into 3 sections.


With hundreds of flavours what do I choose?

Jump to Flavor


What Nicotine Strength should I get?

Jump to Strength


Should I get the biggest bottle?

Jump to Size

What flavour should I choose?

This is the most common question for smokers that are venturing into the world of vaping. We get hundreds of customers that are new to vaping and need guidance.

Countless amount of smokers that enter our doors, all ask the same thing: “Do you have a Belmont or Marlboro e-liquid?” Our usual answer to this question is no. Reason being that although there are e-liquids that try to replicate the taste of a specific brand of cigarettes, it is not the best as what you are actually tasting when you are lighting up your cigarette is burned paper and dry tobacco with many different additives, which is difficult to replicate without combustion.

There are plenty of great Tobacco Flavoured E-Juices available today, we usually recommend Desert Blend, which is a Virginia Blend Tobacco inspired flavour and has great notes of smokiness to it.

Holy Moly, why are there so many fruit e-juices?

I know what you are thinking – Hey I am a smoker, why in the world would I want to vape a ripe mango or creamy strawberry eliquid? Well through our observations and expertise in the business (Since 2013) we know that majority of smokers that switched to vaping with their first flavour being Tobacco flavor, all came back within a week asking to try those fruity and sweet e-liquids.

See when you smoke, you suppress your taste buds, you are conditioned to the taste of smoke, so for you it’s almost a turn off when you hear you will be inhaling fruity flavoured vape clouds.

It is a known fact that after you quit smoking, you start to regain your sense of smell and taste buds. So don’t worry we know that it’s only a matter of time that you will be back asking for that ripe mango ejuice.

What Nicotine percentage should I start with?

Once you picked the flavor you will need to choose a nicotine strength. We usually ask the following questions to get a better understanding and provide the best experience.

How much do you smoke?

If you are a pack a day smoker, which is about 20 cigarettes a day. You are considered a heavy smoker. Depending on the device you currently have this question will have a variable answer.
 We suggest 12mg of regular nicotine (freebase nicotine), or 35mg of Salt Nicotine
You have a high powered sub-ohm device like the UWELL Crown 4 Kit
  1. We recommend to stay between 3mg to 6mg – as sub-ohm devices produce more heat and vapor which creates a much stronger throat hit effect.
  2. Never use Salt Nicotine in sub-ohm/high wattage devices. Salt Nic comes in much higher concentrations than free base nicotine therefore it should not be used in your high powered setup.


After writing this guide, we have released a Sub-Ohm Nicotine Salt line of E-Liquids by Exotix. All of these flavors are specifically designed for high wattage devices and sub-ohm tanks, thanks to the much lower Nicotine concentrations like: 3mg, 6mg, 12mg and 18mg.

You are a social/casual smoker and you only smoke light cigarettes ​

In this scenario you still want to follow the same principles as mentioned above, but we recommend to aim towards the lower strengths of nicotine that is suggested based on the device you have.

Heavy Smoker

20+ Cigarettes a day
  • Device: UWELL Caliburn

Social/Casual Smoker

1 - 5 Cigarettes a day
  • Device: STLTH Starter Kit

Is a 120mL bottle too much?

This one fairly simple. E-liquid comes in different bottle shapes and sizes. For the US & Canada market the most common bottle sizes are 30mL and 60mL e-liquid bottles. However based on the European TPD requirements the size of bottles containing ejuice is limited to 10mL.

It is also worth noting that TPD also restricts the capacity of vape tanks to 2mL, in light of this many manufacturers are forced to develop compliant versions of their devices specifically for the European market. Sorry Europe we feel your pain. 

Glass and Chubby Gorilla e-liquid bottles

Glass e-liquid bottles were a thing, back in 2013 that is. Now a days it is much more common to see manufacturers of eliquid switching to PET squeeze bottles or Chubby Gorilla Bottles

Glass bottles do have a premium look and feel to them, and they are pricier since glass is more expensive to produce. But don’t let this fool you, after all the important thing is the e-liquid inside that bottle.

We used to produce our VapeLoft brand eliquids using 30mL glass dropper bottles, however we made the switch to Chubby Gorillas for a few good reasons:

  1. It is much easier to fill your vape tanks, pods and cartridges (Thanks to it’s magical needle nose design and the function of squeezing your palm)
  2. Squeeze bottles are much more convenient to carry around due to their form factor and light-weight.
  3. They don’t make a mess and don’t leak, which is what the glass e-liquid bottles are known for.

Now you know that the squeeze bottle e-liquid is a better choice, the only other things to consider are:

  • Is your device sub-ohm? If so it will evaporate the e-liquid faster, as opposed to lower powered devices and higher resistance tanks. Hence you will guzzle through your e-liquid faster.
  • Do you really like the eliquid? If so it may be a better choice to go for a larger size if available, since the cost will be cheaper per ml as opposed to getting a smaller size bottle.
  • You already love your e-liquid and it just so happens to come in a larger format.
  • You are are a pack a day smoker – It may be better to go for a larger size, so you don’t have to keep running back to the store. Unless you enjoy frequenting a vape shop, we love having you here, no seriously we do.


Now that you’ve read through this entire post, you should have enough information on best e-juice buying practices. We hope this helps you make the best choice, and now it’s time to check out some e-juice!

Vape Flavor Ban

A vape flavor ban is in effect in New York. But how is the ban related to the recent developments in the vaping industry? I was going about my day until this popped in to my feed:  

Let’s talk about this for a moment as I’d like to address some things, share some thoughts and explanations.

We’re going to discuss a few correlations and events that lead up to this recent development.

Perhaps some of you may have already read the frightning headlines like:


Teen dies from vaping!

149 People Hospitalized After Vaping...

As of recent, we get questions of whether we heard the news and what our thoughts are?

And frankly our answer has been the same. There are many theories as to why the US government is creating irrational bans without any solid facts. We’re not going to get into the theories, perhaps another time.

Instead we should discuss the flaws of journalism and administrative agenda that conceives fear in people.

You see, we live in an age where digital media is king. We consume so much information on a daily basis, we constantly swipe between apps and jump from headline to headline.

And most of us are guilty of taking information at face value. We see a headline, a tweet or a facebook post that is specifically designed to create engagement. But unfortunately the most engaging content is usually negative and controversial.

Vape Flavor Ban

The current situation in the US – a recent outbreak of over 500 people that were diagnosed with a severe lung infection.

Most news outlets create catchy headlines that are juicy, controversial and engaging, and we consume this information without having to look deeper into the issue.

And the general population that doesn’t vape, doesn’t have a need to dig deeper. Why should they at the end of the day? With all the daily tasks and an insane amount of information in our palms, that is just way too much for an individual to handle. 

We’re so used to getting instant answers to most of our questions, that we are already conditioned to trust the first result that pops up.

Aside from the fact that there is a myriad of studies conducted on vaping and data collected for over a decade, we should look into another very important factor.

In this case, we should ask the following question:

Vaping in US has been around since 2006. How come we have a sudden "epidemic" within a month time span in 2019?

Common sense animation

Is your common sense tingling as well? If we were to take the headlines with a grain of salt, we are now able to see some very fascinating information buried deep inside the publication.

It actually turns out that a vast majority of patients confirmed to have consumed pre-filled liquid THC cartridges in vape form which are becoming wildly popular these days. 

And wait, I know what you’re thinking. However this is not an attempt to throw the Cannabis Industry under the bus. This has absolutely nothing to do with regulated THC, CBD and Cannabis products.

This is rather an observation. So far we actually know that the New York Department of Health is focusing their investigation on Black Market THC Cartridges. Reason being that said cartridges are suspected to contain vitamin E acetate.

Vitamin E Acetate is known to be safe for use on your skin, however can be dangerous when inhaled due it’s oil-like properties. Hence the cause of the acute lung infections.

Many of the samples tested by states or by the FDA as part of this ongoing investigation have been identified as vaping products containing THC, and further, most of those samples with THC tested also contained significant amounts of vitamin E acetate.


This substance is used to dilute the THC vaping products and is rampant in the illicit cannabis market. The standard nicotine e-liquids that are purchased from reputable vape shops and manufacturers do not contain any Vitamin E Acetate, these are the ingredients of e-liquids:

  • PG (Propylene Glycol)
  • VG (Vegetable Glycerin)
  • Artificial Flavoring
  • Nicotine (Freebase or Nicotine Salt)

No vitamin E should be vaped regardless of its chemical structure

–Eliana Golberstein Rubashkyn - Chief scientist, Myriad Pharma
Vitamin E acetate Formula

Why the E-Liquid Ban?

Well Andrew Cuomo the governor of New York proposed the vape flavor ban which was approved on September 17th, 2019. As we know the narrative of “Save our Youth” has been pushed for quite a while now. However it’s often mis-used and not backed by any evidence either. In 2015 UK Public Health announced that E-Cigarettes are 95% less harmful than tobacco. Till this day, their stance hasn’t changed. In fact UK has based their regulation on actual evidence and various studies conducted.

This brings me to my next point – We are doing it all wrong!

This ban clearly demonstrates the difference in core values when it comes to public health. One government is focusing on the global crisis of smoking by promoting a magnitudes safer alternative to it’s citizens, while the other is motivated by irrational fear and is essentially telling us “get back to smoking”

Mind you that UK is the largest market of vapers in Europe, with roughly around 2.8 million vapers as of 2017.

And yet till this day, there is no Youth Vaping Epidemic nor there are any cases or deaths associated with vaping.

In fact, the yearly statistics suggest that not only smoking rates have declined which I would assume most of us agree that this is a good thing. Furthermore vaping among teens in the UK is insignificant. 

Original Source: ASH.ORG.UK

Our conclusion

So what can we take from this? We know that UK and the rest of Europe permit sale of flavored e-liquid. So either the young lads in UK are actually from another planet, since delicious sweet and fruity things is not their “thing”. And certainly isn’t a cause of any epidemic.

Or perhaps the whole “Flavors responsible for Teen Vaping Epidemic” is just a scapegoat.

You be the judge on this one.

However the recent events have indeed sparked a global epidemic. Not a teen vaping epidemic, a rather more contagious fear mongering, baseless hysteria epidemic.

The politicians need to deal with this problem, and the recent events have created even more pressure by the means of panic. 

They need your votes, and since majority of the people in US believe that e-liquid flavors are the culprit of increased vaping rates amongst teens, the officials are now doing their job without any due diligence.

But who can blame them? They are misinformed.

Which states banned Vaping?

US Vaping Ban 2019

Several states imposed vaping bans in the last months of 2019. Some states are proposing Flavor Bans including Menthol Flavors, while others are opting out for a full Vape Ban. We have compiled some information in regards to the affected states like New York, Michigan, Massachusetts and Illinoi thus far.

This list will be updated as soon as we have more information such as changes due to pending litigation against the State, information on restrictions and other proposed bans in the Vaping Industry.

US Vape Ban Affected States – Status Updates













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